All the pink you see here is because of Pink for October (P4O). Every year, websites around the world get a makeover to incorporate the color pink in their design. This way, the web wants to show its support of other Breast Cancer Awareness Month initiatives. In P4O’s own words:

Websites will go pink to get people talking about breast cancer and raise money for research. But to be clear, raising money isn’t the primary purpose of this web event. The hope is that you turn your site pink (in whatever way works for your site), educate yourself, then take that knowledge and tell someone else what you’ve learned.

It’s clear then that donations are welcomed, but not necessary. The primary goal is raising awareness. With 1,500 sites going pink the first year (2006) and double that the second, awareness is being raised. But with 150 million blogs, three thousand sites is nothing. You need to get in too.

I went pink back in 2006 and 2007, so it seemed like the right thing to do. Back then it was considered a must for any 9rules member. I guess it’s a must for an ex member too, and for every blogger out there.

It’s only October sixth, so you can still go ahead and change your theme. They’re everywhere.